Category: Ad Agency CEO

Lori Senecal Boasts an Impressive Track Record in the Marketing Industry

Published / by TheRugbyUnion

Lori Senecal is a prominent figure in the marketing industry. Currently, she serves as a global Chief Executive Officer for Crispin Porter + Bogusky agency (CP +B). Her role is to steer the company’s growth and expansion. She is also responsible for coordinating all international offices. Since joining the agency in 2015, Lori, has not only managed to turnaround the firm’s ways of doing business but also molded CP+B culture, turning it into a world-class marketing agency.

Lori possesses a wide range of skills and experience. Before joining CP+B, she was at the helm of MDC Partner Network as the president and CEO. Her role was to propel the company’s strategic plan and work closely with partners to help MDC realize its projected growth. Previously, Lori was the Global Chairman and CEO of kbs+, and under her leadership, the firm experienced exponential growth to become a global brand. The number of employees surged from 250 to 900 spread across the globe where the agency operates. Lori also managed to secure high-end clients for kbs+ including BMW, American Express, Victoria Secret and TE Connectivity. This unprecedented growth won the agency a slot in Advertising Age’s list of “Standout Agencies” continuously for three years. In the same period, the firm was named one of the ‘Best Places to Work in NYC’ by Crain. While serving as MDC President and CEO, Lori was paid $1,883,628 in total compensation.

Prior to joining kbs+, Lori worked at McCann-Erickson Worldwide, Inc., a unit of Interpublic Group of Companies. She is remembered for her contribution in founding TAG Ideation, a young adult marketing specialty unit for McCann-Erickson. She also worked as the Global Chief Innovation Officer for McCann Worldgroup. Lori is also a motivational speaker; she shares her leadership insights through public speaking, award juries, op-eds and television shows.

Lori’s outstanding performance earned her the title of the woman to watch in 2014. In the previous year, she won AWNY Game Changer Award. Moreover, she was honored at Quantum Leap Award for her leadership abilities and inventiveness. Currently, Lori serves as a member of the Ad Council Board of Directors. Her interest is not only confined to business; she is also interested in photography, technology, politics and entrepreneurship. She holds a Bachelor of Commerce degree from the McGill University, specializing in Marketing & Finance. Indisputably, Lori tops the list of leaders who have had immense contribution in the marketing industry, which can be also found on her Crunchbase account.

Check out her tumblr account.

Read more about Lori: https://www.fastcompany.com/person/lori-senecal