Category: Women in Business

Betsy DeVos Pioneers Giving for Schools

Published / by TheRugbyUnion

Betsy DeVos is a philanthropist first and everything else second. She has worked hard to make sure that she is able to donate to schools and causes that she cares about. This is one of the platforms that she has always stood on and something that has given her the chance to help people out even when they thought that they weren’t going to have the help that they needed. For Betsy DeVos, philanthropy is something that will always be at the top of her priorities. While she is giving to people and doing things that are charitable, her focus is always on kids and what she can do to help them. This is something that she wants to make sure that she is doing because she knows that children are the future of this country and without a proper education, they won’t be able to do anything that they need to do.

Not only does Betsy DeVos give on her own, she also uses her family’s charitable organization to help people out with the things that they need. The organization is dedicated to building community, saving justice and helping students get the opportunities that they need. The family works together on the foundation and they have done what they can to promote an atmosphere of community and to create a giving culture among the people who they work with. The family wants to make sure that they can do what they can to show people that they are going to be able to get more out of life.

Visit: http://www.dbdvfoundation.org/

One thing that the foundation has always believed in is not just giving freely. While they do recognize that being charitable can help people, they also want to show people that they will need to be able to do things for themselves. Instead of handing things to people, they teach them how to get them on their own and then hand them to them after they have helped them with a life skill. Betsy DeVos recognizes that this is an important part of the process and something that will allow them the chance to see that their lives can get better.

No matter what Betsy DeVos does or wants to be able to continue to do, she is always going to be a charitable person. Even as the secretary of education, she plans on continuing to work with the charity that she has been such a large part of. This is something that has allowed her to be so much different from other people and has also given her the chance at showing people that she is capable of doing more for others instead of just keeping her wealth to herself. Visit Betsy’s profile on twitter.com.

InnovaCare Health Executive Penelope Kokkinides Completes An Interview With Ideamensch

Published / by TheRugbyUnion

Ideamensch asked Penelope Kokkinides how she brings her ideas to life. Her answer was that she works alongside an incredible team at her job that not only helps her come up with ideas but also implement them into action. Kokkinides says she has a great chemistry with the executive team at InnovaCare Health that allows her to be the best she can be at her job. The teamwork and chemistry is also crucial to bringing ideas to fruition. Kokkinidies suggests that you try and brainstorm and bounce ideas of one another at work. It can be an excellent way to bring forth new ideas and find ways to actually implement them.

The next question that Penelope Kokkinides was asked was what is a trend that has her excited. Penelope Kokkinidies responded by saying the fact that people are now more interconnected than ever before thank to the internet and other technology is truly exciting and fascinating. Kokkinides says that she has to travel frequently as an executive. New communication technology such as video conferencing and screen sharing has made her job that much easier, simpler, less time consuming as well as less stressful.

Penelope Kokkinides then went on to say that technology has revolutionized the way business is conducted nowadays. Communication has changed drastically as a result of tech developments as well. These changes require getting used to she says but they come with their own perks and benefits. One of the perks that Kokkinides now enjoys thanks to developments in communication is much less travel and more free time.

Next, Penelope Kokkinides was asked what is a habit that she has that makes her more effective at her job. Mrs. Kokkinides responded by saying that she thinks and plans ahead for the next day before going to sleep the day before. She thinks and plans about tasks that need to be completed, meetings she must attend, calls she needs to make and any other things that need to be addressed at work. Read more about her interview on Ideamensch

Penelope Kokkinides is the chief administrative officer at the private health insurance company, InnovaCare Health. The healthcare company is headquartered in Fort Lee, New Jersey and serves patients across North America including patients in the United States and Puerto Rico. InnovaCare Health employs over a thousand people in North America. The company is famous for employing state of the art technology and implementing sustainable and cost effective health care models for both providers and patients.

Visit: https://penelopekokkinides.withknown.com/

The Story of Lori Senecal

Published / by TheRugbyUnion / 1 Comment on The Story of Lori Senecal

Daily laborers sometimes have a negative perception of the CEO or anybody who is in charge. In the case of Lori Senecal, her employees probably have a very different perspective. With diligence and intelligence, she has held several esteemed positions in business, working for the McCann Worldgroup and is now the Global CEO for CP+B. In this position, Lori Senecal is an expert in expansion and branding, developing both her own legacy and the legacy of her company. In fact, she even published an article giving advice from celebrities about establishing and developing a brand.

Digging Your Way Out

For those who have hit rock-bottom and are not sure how to get out, Lori Senecal offers this bit of encouragement. People love a story about a good comeback. They like hearing about how people have been at the bottom and made their way to the top. It makes brands and businesses seem more relatable, reminding customers that even top executives are no different from the consumer on Twitter. It is a reminder that anything is possible, even for those who are at the bottom.

Expanding Talent

Developing one skill is certainly impressive and one can definitely build a brand on that skill. However, a lot of other people will have that single skill or attribute. A good product will exhibit a multitude of different features. Senecal pointed out that video gaming consoles on Salary.com allow users to play additional apps, such as Netflix and Hulu.  A good entrepreneur is one who is creative and can think outside of the box, connecting related concepts to yield a high-quality product.

Brand Association

Sometimes a consumer may walk into a restaurant and find that it serves her favorite brand of coffee. Bookstores might feature Starbucks. Getting caught with a popular name-brand can do a few things. First, it will increase the legitimacy of her brand. When people see that another popular brand endorses hers, they are more likely to follow that brand at http://www.nytimes.com/2015/05/24/business/lori-senecal-on-coaching-when-the-bar-is-high.html?_r=0. Second, depending on how the brand is used, it could increase traffic..

This is just a sample of a few branding tips from Lori Senecal, one of the world’s top branders. As an expert in the industry, her wisdom is not something to be ignored.

Doe Deere Launched Lime Crime To Take The “Play It Safe” Out Of Cosmetics

Published / by TheRugbyUnion / 1 Comment on Doe Deere Launched Lime Crime To Take The “Play It Safe” Out Of Cosmetics

Super intense pigments and boldly bright color palettes define Doe Deere’s makeup brand known as Lime Crime. Wearing her cosmetics are an unique experience in itself, because you’ve never seen this potent and bizarre a line of makeup anywhere on the planet.

 

This isn’t grammy’s cosmetics stash. Instead, Lime Crime is modern makeup for the modern young woman and young man. That’s the beauty philosophy of its company CEO and founder Doe Deere. The Russian-born entrepreneur with the whimsical imagination and eye for hot makeup trends launched the brand in 2008. She wanted these amazing lipsticks, eye shadows, liners and nail lacquers to re-create the cosmetics uniform. In other words, there are no makeup rules to follow with Lime Crime. These wackadoodle shades like Blood Moon, Pumpkin, Raisin Hell, New Yolk City, Teacup, Cement and Alien Green are wild, untamed and a bit naughty-sexy.

 

Doe Deere thinks makeup, hair and fashion are all intertwined and should be funny and not taken too seriously. She created the brand Lime Crime to offer women and men another choice in cosmetics. She challenged the major beauty companies with their stiff, play it safe traditional shades of makeup. She introduced quality makeup that was hot on trend and allowed the wearer to develop a news sense of empowerment. When one applies makeup from Lime Crime, they will turn heads, because the boldness and opacity are out of this world.

 

Doe Deere loves trying out new items on herself first, before launching the makeup to her global audience on social media. At the moment, her Velvetines Diamond Crushers are the glam thing out there. You apply them over your lipstick and watch the dazzle begin. These incredible, iridescent lip toppers reflect light from every corner and create magic on your kissable lips. Best of all, these crushers go on matte and dry to a smudge-proof finish.

 

She enjoys engaging with and inspiring her Lime Crime obsessed fans on social media, and the friendly relationships she has carefully molded have paid off.

 

Lime Crime is sitting atop social media on many fronts, including Instagram. Lime Crime’s Instagram has already reached more than 2.4 million followers. Doe Deere is also being recognized for her entrepreneurial spirit, appearing on the cover of Self-Made magazine.

 

Learn more:

http://bitsylink.com/doe-deere-and-lime-crimes-social-media-success/

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