David McDonald Talks About OSI Group’s Expansion In China

Published / by TheRugbyUnion

The global food processing company known as OSI Group celebrated it’s 20 year anniversary of operating in China. Since the company opened up its first location in Beijing in 1992, it has been able to grow and establish a strong presence in the country. During the year of 2008, China held the Olympics and was able to supply a number of food items such as beef, chicken, pork, eggs and onions to the masses. During this time, OSI China did not receive any complaints for providing these food items. Today, OSI China provides food supplies to many known restaurants and coffee chains such as Starbucks, Papa Johns, Burger King, Subway and McDonalds.

The president and chief operating officer of OSI Group David McDonald has recently talked about the company’s presence in China. When talking in a recent interview, David revealed that the company understands the value of making a business local. As an American based company, OSI has looked to help Chinese food processing companies provide food products that are in the highest demand in the Chinese marketplace. According to David, OSI needs to be localized in order to reach its potential for success.

Another key to the success of OSI’s expansion into China according to David is the ability to develop trust. The company has focused its efforts on listening to Chinese customers and finding out what they need and want out of a food processing company. It was important to understand their perspective on many issues pertaining to buying, selling and processing food items. McDonald revealed that OSI had to spend a lot of time building rapport with Chinese customers in order to establish a presence in the country.

While expanding to China, David McDonald has revealed that the company OSI still looks to maintain its key principles. The company has always focused on food safety, quality and customer satisfaction. Following these principles has allowed the company to more easily transition into international markets. However, he did reveal that OSI still needs to focus on catering to the needs of the Chinese market. With this approach, OSI has been able to successfully expand to China and maintain successful operations in the nation. OSI Group acquires Baho Food