Lori Senecal has taken her career to new heights as the Global Chief Executive Officer at Crispin Porter & Bogusky. She is a leader in the industry and was even named in 2016 as one of just four Agency Executives to Watch, a naming so prominent it causes even the most seasoned of industry veterans to pause and take note. Additionally, for the past two years she was named to Adweek’s prestigious Power 100 List, recognizing her industry contributions as a leader in marketing, technology and media.
Lori Senecal is known as someone who generates tangible success in every position she holds. Her leadership style is encouraging and focuses on open communication and helping good companies pivot to become great companies. She is a known leader and expert advertising, integrated marketing, brand architecture and digital strategy. She also has a strong background in creative direction and how to bring creative ideas to fruition in a way that garners ROI for brands. Throughout her career she was worked with some of the world’s largest brands, including Xbox, Nestle, Staples, Sprint and Applebee’s. For each of these brands she has created tangible value that has generated directly from her work. Check out Adweek to know more.
She also frequently shares advice with others that she has sourced from her vast experience. For example she recently detailed the vantage points of Facebook marketing as well as tips and advice on how to make campaign a success at any level. In a recent article, she gave advice on how everyone from small, local companies to global chains can utilize Facebook to see concrete results.
Her tips include focusing on key performance indicators prior to launching campaigns. She advises to have an end to end strategy on what success metrics look like before starting a campaign. She also recommends putting creative content first, knowing that imagery is key when people are scrolling so quickly on a mobile device. This content is successful utilizing bright, vivid colors and can be especially successful when using the faces of real people enjoying a product or service rather than models. Creating captivating content is key top key for success.
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