Gustavo Martinez has been part of the advertising industry for the last three and a half decades and he is known for the creativity that he has shown during his career. In the late 20th century, he was one of the most well-known people in advertising and played a part in some of the biggest campaigns in recent pop culture history. Some of the first positions that he took during his career were with Henkel and Price Waterhouse. Gustavo Martinez was quickly able to prove himself to his superiors and he was able to quickly move up in his career. He was then named as President of the company McCann World Group, but he has also served in this position for Mather and Ogilvy. While these positions were impressive, one of the most notable positions that he has ever held was at J. Walter Thompson Worldwide where he served as the company’s Chief Executive Officer.
While these powerful roles in advertising were certainly rewarding for Gustavo Martinez, he has recently decided to take his career in a different direction. While some people would consider his role on the consulting end of things as a new position for him, he insists that it is something that he had been doing near the beginning of his career. With the experience that he has in the advertising, he can offer his clients very valuable advice as a consultant that can help them make their campaigns more effective in the current market.
One of the things that Gustavo Martinez suggests is that companies give their marketing and advertising departments the freedom to create. This is one of the reasons why he believes the consulting model works so well in the advertising industry as it limits the restrictions that are placed on people that are working within normal corporate confines. With the creative nature that the best in advertising have, not treating them as employees of the company tends to produce results that are better. Creativity is the most valuable asset when it comes to the marketing industry and it’s important to respect it according to Gustavo Martinez.
One of the main goals of Gustavo Martinez and his independent consulting is to drive business acceleration. While every successful business must be growing, it can become more effective and flexible if the growth is faster. Recently, Gustavo Martinez formed a partnership with UV Business Acceleration in order to develop a model for business acceleration that could be applied to startups to optimize their market strategies. There are a lot of unknowns for most when it comes to business, but through the system that he is working on creating he hopes to give these businesses a better chance of success.
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