One of Fabletics’ co-founders and executives, Kate Hudson, does not hold back when asked about the firm’s growth strategy. She stated that the new age sports gear company has a strong foot in marketing and maximizes on setting the trend in the industry. Kate Hudson has a hand in every marketing pie of the firm, where she monitors the daily transactions. She believes that the sales’ figures are an accurate representation of their marketing power and uses the data create new ways to sell more apparel.
According to statistics, most start up fashion brands and companies begin their merchandising acts through sale giants like Amazon. Platforms like those allow entrepreneurs to reach a big pool of clients and rapidly increase their sales. The limit with using selling agents like Amazon is the fee charged for each sale. Amazon collects 20 percent of every item sold, hence reducing the return for the trader significantly.
Fabletics employed merchandising strategies that place it on a successful independent route. The intelligent schemes used by the firm include collecting and analyzing the stores’ online and physical data. Kate and her team determine which outfit customers prefer most and which ones are bought the least. They then produce styles and sizes that match up the information to satisfy the clients and consequently raise their revenue.
Another tool employed by Fabletics is live showcasing, which displays online apparel accurately in their physical stores. The method reduces the chances of walk in customers purchasing similar online items from a cheaper shop. Additionally, Fabletics values fast deliveries and efficient customer care which keeps customers happy. The online data, business tech and ROI based media is also the basis of the Fabletics lifestyle quiz which helps customers have an easy time finding the best outfits in style and size.
Kate Hudson joined the founding team of Fabletics Adam and Don after they realized that she was the best candidate for the brand. According to Don Ressler, Kate Hudson is a strong minded and passionate entrepreneur who applies her entire will in pushing forward her goals. Don explains that Kate is down to earth business lady whose ideas have to be valuable to her first before they are to her clients. Kate’s involvement in the business has been nothing short of impeccable performance considering her previous sole career was acting. She had no business experience but has demonstrated undeterred passion in learning and growing the Fabletics brand. Kate joined hands with the Techstyle Group, hence streaming in funds, customers and experience which catapulted Fabletics’ growth. Demi Moore commented that she enjoys the brand’s clothes, stating that they are more than a fashion statement. Fabletics supports a healthy lifestyle across women of all life walks and makes the shopping experience easy and fun through the availability of a test that helps determine the size and style of each client.