Impossible Foods’ partnership with OSI Group, primary supplier McDonalds, is making a huge statement. Industry experts indicate that the Chicago based restaurant is taking the veggie burger competition seriously. It’s the reason why Impossible foods, wants to experiment their veggie burger in the US. The rise in demand for meatless burgers has led to the partnership with OSI Group, a private food supplier in Aurora, to meet the demand. The partnership will enable Impossible Foods to get enough capacity to manufacture burgers that will be enough for the customers. And because of its past work with restaurant chains, OSI is the perfect choice for the deal.
Sheetal Shah, the senior vice president of products and operations, has announced that the equipment is in place at OSI. Therefore they will make Impossible Foods’ burgers, and we expect a new capacity every week. Following the announcement, various restaurant chains have chosen to go vegan. Some of the chains such as White Castle and Qdoba have already incorporated Impossible Foods’ best meatless burger into their menus. However, there has been an addition of many customers which overweighs the production capacity of Impossible Foods.
And it became clear the moment Burger King announced their intentions of including the burger into their menus before the end of the year. The giant chain is going to be part of the increasing number of restaurants with plans to feature this product in their menus. Right now, approximately 10,000 restaurants are featuring the high quality product after its introduction in 2016. As a result, reports have indicated that the Company is experiencing a deficit in burger production because of the ever-increasing customer base. Impossible Foods’ deal with OSI, primary supplier McDonalds, is struggling to keep up with the expansion in demand. Therefore, the Company has gone on to hire Dennis Woodside, the former Executive at Dropbox to respond to the demand. The Company set aside $300 million for the acceleration of its scale-up.