James River Capital: Making Financial Independence a Reality

Published / by TheRugbyUnion

After the financial crash of 2008, and the rise of Internet use and Internet usefulness that happened at the same time- more and more people have been rebranding themselves, obtaining new expertise and starting their own new businesses. While lots of people have managed to make ends meet this way, many are falling short of their goals. This has created a special niche for innovative companies like the James River Capital Corp. (JRC).


JRC was founded in 1995 by Paul Saunders and has been making waves by helping people to breathe new life into their business ideas. They do this through a number of financial management and asset management services. But what makes JRC and its founder interesting is Saunders demonstrated interest in actually helping people make their dreams of financial independence a reality.

How does he do it? He does it by sharing real advice and meaningful tips with just about anyone who asks. These aren’t just platitudes about leadership and hard work- these are serious wealth creating tools that people are using to generate capital to fund working business models.

For starters, Saunders keeps things real by recommending bootstrapping as a first-move in funding a business. This means digging into savings, leveraging personal credit for bank loans, and borrowing from family and friends. The idea is to get your hands-on funds that are most within reach. It is a time saving and debt-saving maneuver. Saunders warns against running straight to investors for a lump sum- investors who may or may not have the best interests of new business owners in mind.

Second, Saunders tells people to make the most out of this wealth of information and access that we all have at our fingertips. The Internet has made things possible for people that would have failed 100% of the time just 30 years ago. With tools like crowdfunding, free video platforms like YouTube, and so much more- the opportunities are virtually limitless.

In so doing, Saunders has made JRC a creativity-oriented firm, as opposed to a competition-oriented one. It’s a big difference, and people are taking notice.