Maarten de Jeu seems to have done it all in business. Known mostly for his time in real estate and financial services, he’s a businessman that continues to develop strategies to find success in foreign markets. Running a global business, he’s aware of the challenges facing those who want to make it big in Europe, Asia, and North America.
When Marten de Jeu worked as Director of Strategy and Corporate Development, clients of Aviva wanted to know how to grow their brands and remain profitable. He excelled in this role, so when he founded consulting firm SVM Advisory, clients like IGN, Sara Lee, and Heinz, quickly signed up for his advice. What Maarten de Jeu recommends for businesses going international is to prepare to invest time and resources to become familiar with that market’s culture before expanding too much.
Getting to know a new market is essential to know how to make a first impression. But just because a company has a good reputation in their home market, there’s no guarantee that it will transfer to a new one. For Maarten de Jeu, the best remedy for this is to commit to quality in products and services, but there’s more that needs to be said.
To better know how a foreign market works, businesses would benefit from speaking the language. Making connections in shared tongues is good for making partnerships and first impressions, but Maarten de Jeu says it’s imperative for a business that wants to deal with customers in ways that appeal to them rather than stick out like a clueless foreign brand. Learn more: https://www.chicagobusiness.com/article/20150917/BLOGS03/150919840/bill-clinton-schmoozes-with-chicago-ceos-to-fundraise-for-hillary
But those impressions might not matter is a business isn’t able to make the move into a new market. Going global is costly and many businesses may not be prepared to cover it all. That may lead to seeking investors, and Maarten de Jeu says it’s always best to deal with them in their native language. This puts them at ease at the business, or at least its management, has some familiarity with this new market and can put their resources to good use.
Nothing about expansion comes easily, so a business has to be tough enough to withstand those challenges and move on. To make things a bit easier, businesses need help from locals. Recruitment within a new market can provide insight for a business to determine how to best settle in their respective industry in a new territory.
Local professionals shouldn’t be passed over, Maarten de Jeu warns. Moving to new markets means competing for customer attention with businesses who provide similar products and services. With local knowledge, an expanding business can determine how to price and market themselves without placing themselves beyond the reach of their potential clients.