JingDong or JD.Com, one of the largest online retailers in China and Michelin China, has recently launched a first-party flagship store in the platform of JD.com. The international tire manufacturer’s collaboration with China’s e-commerce titan will integrate the manufacturer’s offline networks for auto service. Through this, consumers who purchase Michelin tires on the platform of JD.com will get the privilege to select high-end service networks offered by Michelin China.
This includes TyrePlus, which give the customers the chance to experience premium installation service. The partnership of Michelin China and JD.com started in 2016, and the latest move is another milestone in their collaboration. The debut of the first-party flagship store on the platform is the first ever initiative where Michelin China allowed JD.com’s platform to sell premium tires directly to its wide range of online customers.
The smooth addition of the TYREPLUS offline service network will provide new standards of convenience. TYREPLUS is an offline service network launched by Michelin Group to offer aftermarket service. This service is now integrated with JingDong’s JD Auto Service. This latest move is a part of the recent strategy of the Chinese e-commerce giant called Boundaryless Retail.
This strategy believes that consumers should be able to purchase anything that they want whenever and wherever they prefer it. This means that it should be available both in offline or online services. The two titans hope that this most recent move will yield better sales performance and more convenience to more than 300 million customers of Michelin China. This is in consideration of JD.com’s overall tires sales in 2018, which achieved triple-digit increase.
TYREPLUS, the latest flagship store assures customers that they only get authentic Michelin products. Additionally, the unmatched logistics of JD.com will make sure that customers will receive their orders to the offline service center of their choice for efficient and professional installation.
According to the vice president of Michelin China, Roc Liu, JD.com understands that car owners would like to have smooth integration of their online purchase with offline installation every time they purchase tires. JD.com has evolved and over the years has become one of the key players in the auto parts and services sector in China.