Richard Liu blazes a trail in e-commerce

Published / by TheRugbyUnion

When it comes to the retail market in the 21st century, it appears that e-commerce is the wave of the future and the “right now.” In the United States, there are few people out there that haven’t heard of and there are even fewer who wouldn’t love to see that particular retailer eventually have some real competition.

Slowly but surely, is looking like that competition. The firm, started by Richard Liu just a few years ago, has grown to be quite big, especially in its native China.

Liu has long been someone who understands just what it takes to be successful in the e-commerce world and that expertise has made a very formable company. Amazon has not yet felt much in the way of fear when it comes to this firm, but that could change relatively fast.

Richard Liu has made it quite clear that he’s not happy just being the biggest e-commerce company in Asia. In 2014 he officially launched an IPO in the United States and since then it has been valued at well over $25 billion.

It’s managed to do this by offering sales of consumer electronics, books, apparel, fresh foods, and countless other items. The company continues to grow by doing exactly what managed to do before it.

Liu understands that customers will keep coming back looking for items they might not have even realized they needed, as long as they are on offer. He understands the customer base in a way other CEOs don’t precisely because he studied sociology when he was at university.

This pairing of a great business mind, with someone who understands the human condition has led to a career that isn’t anywhere close to leveling out. The success of means yet another Chinese billionaire is soon to be a household name around the world.

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