Daily laborers sometimes have a negative perception of the CEO or anybody who is in charge. In the case of Lori Senecal, her employees probably have a very different perspective. With diligence and intelligence, she has held several esteemed positions in business, working for the McCann Worldgroup and is now the Global CEO for CP+B. In this position, Lori Senecal is an expert in expansion and branding, developing both her own legacy and the legacy of her company. In fact, she even published an article giving advice from celebrities about establishing and developing a brand.
Digging Your Way Out
For those who have hit rock-bottom and are not sure how to get out, Lori Senecal offers this bit of encouragement. People love a story about a good comeback. They like hearing about how people have been at the bottom and made their way to the top. It makes brands and businesses seem more relatable, reminding customers that even top executives are no different from the consumer on Twitter. It is a reminder that anything is possible, even for those who are at the bottom.
Developing one skill is certainly impressive and one can definitely build a brand on that skill. However, a lot of other people will have that single skill or attribute. A good product will exhibit a multitude of different features. Senecal pointed out that video gaming consoles on Salary.com allow users to play additional apps, such as Netflix and Hulu. A good entrepreneur is one who is creative and can think outside of the box, connecting related concepts to yield a high-quality product.
Sometimes a consumer may walk into a restaurant and find that it serves her favorite brand of coffee. Bookstores might feature Starbucks. Getting caught with a popular name-brand can do a few things. First, it will increase the legitimacy of her brand. When people see that another popular brand endorses hers, they are more likely to follow that brand at http://www.nytimes.com/2015/05/24/business/lori-senecal-on-coaching-when-the-bar-is-high.html?_r=0. Second, depending on how the brand is used, it could increase traffic..
This is just a sample of a few branding tips from Lori Senecal, one of the world’s top branders. As an expert in the industry, her wisdom is not something to be ignored.